Charlotte Tilbury Advent Calendar 2025: Price, Contents & Value

There’s a certain thrill that comes with cracking open a beauty advent calendar in September — a little ahead of schedule, perhaps, but entirely justified when it’s packed with products you’ve been eyeing all year. Charlotte Tilbury’s 2025 Beauty Treasure Chest is already making waves for its 12-drawer design and a lineup that includes five full-size icons.

Retail Price: $197 (€175) · Number of Doors: 12 · Full Size Products: 5 · Exclusive Products: 10 · Estimated Total Value: $640 (€570) · Release Date: September 15, 2025

How much is the Charlotte Tilbury Advent calendar 2025?

The 2025 Charlotte Tilbury advent calendar is priced at $197 in the US and £175 in the UK, according to Women’s Health UK (a leading women’s lifestyle publication). That represents an increase of £5 over the 2024 edition, as noted by an independent YouTube beauty reviewer.

The brand claims the calendar’s total product value is $640 (€570), though some US-focused sources put the value at $314. The discrepancy likely reflects different market pricing and whether all items are assessed at full retail.

What is the total value of the calendar?

Women’s Health UK calculates that the full-size products alone are worth £132 if purchased separately, and the total savings from buying the calendar come to £89. The calendar therefore offers roughly a 50% discount versus buying the same items individually — a strong selling point for loyalists.

How does the price compare to 2024?

The 2025 calendar costs £5 more than the 2024 edition but also includes a higher total value (£264 vs £245), according to the same YouTube review. The price increase is modest, and the value ratio holds steady.

What’s in the Charlotte Tilbury Advent calendar 2025?

The calendar, sold as “Charlotte’s Beauty Treasure Chest,” features 12 drawers. Inside are 5 full-size products and 7 travel-friendly minis. According to Women’s Health UK, the lineup includes Pillow Talk Lip Cheat Lip Liner, Pillow Talk Collagen Lip Bath, Exagger-Eyes Volume Mascara, Rock ‘N’ Kohl brown eyeliner, Pillow Talk Beauty Light Highlighter Wand, and Charlotte’s Magic Cream.

The YouTube reviewer (independent creator) notes that five of the 12 products are lip-related, making this calendar especially appealing to lip-product fans.

Which products are full size?

The five full-size items are valued at £132 combined, per Women’s Health UK. These include the best-selling Magic Cream, the Pillow Talk Lip Cheat liner, and the Exagger-Eyes mascara. The remaining seven items are deluxe minis, ideal for travel or trying before buying full size.

Which products are exclusive to this calendar?

According to Charlotte Tilbury’s official store review page, 10 of the 12 products are exclusive to the 2025 Beauty Treasure Chest. That means you cannot buy them elsewhere in the same format — a strong incentive for collectors and fans of limited-edition releases.

Is the Charlotte Tilbury Advent calendar worth buying in 2025?

The answer depends on what you value. The calendar retails at $197 but contains $640 worth of products according to brand estimates — a 3x multiplier. However, the real savings depend on whether you would buy those exact products anyway.

YouTube reviewers consistently praise the curation and the “treasure chest” packaging, but note that the 12-door format means fewer items than some 24-door competitors.

Who is this calendar best for?

• Charlotte Tilbury fans who already use and love the brand’s staples.
• Lip product enthusiasts — 5 out of 12 items are lip-focused.
• Collectors of limited editions — the exclusive products add rarity.

What are the pros and cons of buying it?

Which is better, Dior or Charlotte Tilbury?

Both brands offer luxury beauty advent calendars, but they cater to different priorities. The Dior 2025 calendar reportedly includes 24 doors (more than double Charlotte Tilbury’s 12), but a smaller proportion of full-size products. Charlotte Tilbury’s calendar offers 5 full-size items out of 12 (42% full-size), while Dior’s full-size ratio is typically around 20-25% based on previous editions.

Three criteria, one pattern: Charlotte Tilbury wins on value density, Dior on variety.

Sources: Charlotte Tilbury calendar data from Women’s Health UK; Dior data based on brand website and industry comparisons.

Why is Charlotte Tilbury being boycotted?

In mid-2025, Charlotte Tilbury became the focus of an online boycott after model Bella Hadid ended her collaboration with the brand. YouTube reviewers covering the advent calendar also mention the controversy, though the precise reasons for the split remain unconfirmed by the brand. Social-media posts on TikTok and Instagram have circulated calls to boycott the brand, citing its political stances and choice of ambassadors.

The impact on sales is unclear, but the controversy has added a layer of ethical consideration for shoppers deciding whether to buy the advent calendar.

What did Bella Hadid say about the brand?

Neither Bella Hadid nor Charlotte Tilbury has released a detailed public statement about the end of their partnership. The boycott stems from broader criticisms of the brand’s alignment with certain geopolitical positions, as discussed in independent YouTube analysis.

What is the Bella Hadid controversy?

Bella Hadid, a prominent model and activist, was previously a face of Charlotte Tilbury. She ended her ambassadorship in 2025, and the move sparked online debates. Some consumers have decided to boycott the brand in solidarity with Hadid, though the brand has not commented.

Timeline

Clarity section

Quotes

“12-drawer luxury beauty advent calendar filled with globally-loved makeup and skincare secrets.”

— Charlotte Tilbury brand description via Charlotte Tilbury official website

“What makes this 2025 edition particularly special is the inclusion of 10 exclusive products you literally can’t get anywhere else.”

— Mumsnet reviewer (via Women’s Health UK)

“I’m excited to be able to open both of these Charlotte Tilbury advent calendars next to each other to really compare them.”

— YouTube review (Showdown) via YouTube

Summary

The Charlotte Tilbury Beauty Treasure Chest 2025 is a carefully curated 12-door calendar that delivers real value for dedicated fans—5 full-size icons and 10 exclusive products at roughly 3x the retail price. But the shadow of the Bella Hadid boycott means the buying decision is no longer purely about numbers. For the ethically conscious shopper in the US or UK, the choice is clear: buy the calendar for its product value, or skip it to align with the boycott. There is no neutral option.

For those weighing the value, a comprehensive look at the Charlotte Tilbury Advent Calendar 2025 can help decide if it’s worth the splurge.

Frequently asked questions